For international visitors

● Established in 1910, a well-established boots brand with a history of over 110 years. The inverted triangle scale pattern is a landmark.

● Professional grade boots forged in the fish market for many years.
 

●Handbar manufacturing method by craftsmen using natural rubber (Rubber is attached by hand)

●In 2017, “Uroko jirushi shirozoko tsuki dainaga (Shiro uroko)” won the Good Design Long Life Design Award for rubber boots made from natural rubber sap. 2022 Koto brand certified company.

● Founded at the end of the Edo period - The first generation Masaji Ito established the business as a geta dealer in Nihonbashi Uogashi.

●1910 (Meiji 43) - The second generation, Chiyoji Ito,  established "Ito Rubber."

●1935 (Showa 10) - Relocated to Tsukiji following the move of Nihonbashi Uogashi to Tsukiji. 

●1958 (Showa 33) - Changed the company name to the current "Ito Uroko."

●Passed on to the third generation, Kotaro Ito, and then to the fourth generation, Hiroko Ito, continuing to evolve.

●2017 (Heisei 28) - Received the Good Design Long Life Design Award.

●2018 (Heisei 29) - In October, relocated from Tsukiji to Toyosu following another move of the fish market.
Moved to the Toyosu Market Fisheries Intermediate Wholesale Market Building, 4th floor area accessible to general visitors.

●2022 (Reiwa 4) - Recognized as a Koto Brand Certified Company by the Koto Ward of Tokyo.

●Nurtured through generations in the markets of Nihonbashi, Tsukiji, and Toyosu, the love for boots is passed on to the fifth generation, Kanako Ito. Continuing to evolve through unique improvements in oil resistance, cold protection, and more.

●As tourist souvenirs, we are offering original design T-shirts, Japanese hand towels, and local character collaboration items, all leveraging the unique "attention to detail" characteristic of the market.